A.I. Optimization
in Atelli’s Unique Evolution Algorithm
1.Inspired by genetics, chromosomes, mutations, etc., our unique evolution algorithm models the process of biological evolution to obtain the best solution for ad optimization.
2.Our evolution mechanism puts ad campaign conditions through a process of “reproduction” and “natural selection.” The conditions will receive a competitiveness rating from A.I. computations, thereby achieving ad evolution.
Performance Detector
Detects performance of each ad creative and determines whether to keep or turn off the ad.
After ads have been running for a while, the Community Detector will conduct multi-dimensional geometric algorithms to categorize ads into different communities based on performance. All the communities will then be ranked.
The Community Detector guarantees that high-performing ads will enjoy continued exposure but, more importantly, identifies ads with poor performance to increase overall ROAS.
About Dynamic Target Audiences
Atelli’s own target audience evolution algorithm exchanges information with the Facebook target audience database to automatically identify the most relevant tags for your marketing campaign target
Independent big data database on target audience to actively identify advertiser’s target industry, evaluate tags, and optimize ad performances
Evalute current target audiences that ads are being exposed to and automatically adjust target audience combination by adding new segments or removing exposure towards a certain audience. Continuous evaluations can help achieve ad performance optimization
AI Ad Manager Functions
One-click wonder
Automatic synchronization with ad account and automatic A.I. OPT tasks to maximize employee performance by reducing time spent on operating and learning the platform
Optimization 24/7
High performance optimization agility and data computing efficiency
A.I. Automation
Can automatically identify and implement continuous optimization in face of different ad performances and status
A.I. Target Audience
Full automatic replacement of marketing campaigns by thinking beyond human imagination to find the most relevant audience
A.I. Automatic Bidding
A.I. automatic bidding mode can consistently adjust real-time prices automatically based on the most effective market bids at each minute and second
Let AI take care of ad management, it's not that complicated
Atelli A.I. OPT is in full compliance with Facebook, Google advertising policies. The A.I. OPT can be applied to any ads compliant with Facebook advertising policies once you authorize our Ad Manager to your ad account.
Automatic optimization commences the day after you authorize our A.I. OPT on your Facebook ad account.
We recommend the lowest daily budget to be set at twice the KPI target; for example, if the average cost of a single order is NT$200, set the lowest daily budget as NT$500. The A.I. OPT can be applied to existing marketing campaigns and does not require new ones.
Edit your marketing campaign as you would usually. Remove outdated or past advertisements in the backend of Facebook. You can also upload new ads for ongoing ad sets as well.
A.I. OPT sets KPIs automatically based on recent marketing campaign performances so you don’t have to. It will not stop when targets are met but will continue maximizing sales and conversion through KPI optimization. For all new marketing campaigns without historical data, the A.I. will first track performance data and then set KPIs.
Atelli offers detailed instruction courses for SMEs to give you the support that you need. Please contact us for assistance.（Hyperlink should link to our A.I. consultant page）
All Atelli AI users have been pleasantly surprised with the A.I. OPT’s success with finding new high-value target audiences. If any of the target audiences in the ad set seem surprising, we assure you that it is normal. Our A.I. OPT will evaluate performance potential and choose to add new segments or remove exposure to certain segments accordingly.
